Last updated: November 3, 2025
This Cookie Policy explains how The Howls (“we,” “us,” or “our”) uses cookies and similar technologies on our website, www.thehowls.com.
By using our site, you agree to our use of cookies in accordance with this policy and your preferences selected through Shopify’s cookie consent banner.
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help websites function properly, remember your preferences, and analyze how you interact with the site.
We also use related technologies such as pixels and tags (for example, Meta Pixel and TikTok Pixel) to measure performance and deliver relevant ads.
2. Types of Cookies We Use
a. Strictly Necessary Cookies
These cookies are essential for site functionality and security. They enable core features such as checkout, cart management, and secure login. You cannot disable these through your browser without affecting site performance.
Examples: Shopify session cookies, security tokens.
b. Performance and Analytics Cookies
These cookies help us understand how visitors use our site so we can improve user experience and product performance.
We use:
- Google Analytics to collect anonymous usage data
- Shopify analytics to monitor store performance
- Klaviyo tracking to understand site behavior and email engagement
You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
c. Functional Cookies
Functional cookies remember your preferences, such as language or location settings, to provide a more personalized shopping experience.
d. Advertising and Targeting Cookies
We use advertising cookies and pixels to deliver relevant marketing and measure ad effectiveness.
These may include:
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Meta Pixel (Facebook and Instagram)
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Pinterest Tag
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TikTok Pixel
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Google Ads Remarketing
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Klaviyo email/SMS tracking
These technologies may collect data about your browsing behavior on our site and across other websites to serve personalized ads.
You can manage your ad preferences through the settings of each platform or through your browser’s privacy controls.
3. How to Manage Cookies
You can manage or disable cookies in your browser settings.
If you disable cookies, some parts of our site may not function properly.
You can also control your cookie preferences using the Shopify cookie banner that appears when you visit our site.
4. Global Privacy Control (GPC) and U.S. Opt-Out Rights
Our site is designed to honor browser-based Global Privacy Control (GPC) signals where supported. If your browser sends a GPC signal, we treat it as a request to opt out of the sale or sharing of personal information for targeted advertising, as required under applicable U.S. state privacy laws (including California, Colorado, and others).
You can also contact us at info@thehowls.us to request to opt out of advertising cookies.
5. Cookie Retention
Cookies remain on your device for varying periods depending on their purpose:
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Session cookies expire when you close your browser
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Persistent cookies remain for a defined period or until deleted manually
You can clear your cookies at any time in your browser settings.
6. Updates to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, law, or our practices. The “Last updated” date at the top of this page reflects the latest version.
7. Contact
If you have questions about our Cookie Policy or data practices, contact us at: info@thehowls.us
The Howls (Sally Wu Designs, LLC, dba The Howls)
New York, NY
Website: www.thehowls.com